About bijnis – India’s Leading B2B Wholesale Platform

Welcome to bijnis, a technology-driven B2B wholesale platform transforming the way smart retailers source footwear and apparel inventory across India. Founded in 2015, bijnis was built with a vision to digitize India’s traditional wholesale market. We empower small and medium retail businesses by providing direct access to factory-direct products at competitive wholesale prices.

Direct Factory-to-Retailer Sourcing Marketplace

bijnis connects retailers directly with leading manufacturers, eliminating traditional middlemen, local agents, and distributors to enable better profit margins for your store. Through our easy-to-use platform, shop owners can order mass inventory online with premium benefits designed for business growth:

• Low Minimum Order Quantities (MOQ): Buy only what you need without locking up your working capital.
• Transparent Wholesale Pricing: Get factory-direct rates with absolute clarity and no hidden charges.
• GST Billing: Stay compliant with easy tax inputs and professional business accounting.

Unmatched Value Props: Zero-Risk Sourcing & Lightning-Fast Supply

We have eliminated the risks and delays traditionally associated with buying bulk inventory online. Our platform is built on absolute transparency, speed, and unmatched buyer security:

• Hyper-Local 60-Minute Delivery: Powered by our growing dark store network, we offer lightning-fast, 60-minute delivery services in select commercial retail hubs. Never worry about running out of stock during peak sales weekends again.
• Open Box Delivery: No more anxiety about wrong items or hidden damages. With our open box delivery service, you can check your wholesale order right at your doorstep before accepting it.
• 30-Day Return Policy: If an order doesn't meet your expectations or line up with your customer demands, you are fully covered. We offer a hassle-free, 30-day return window directly with the manufacturers.
• Instant Refund Support: We don't keep your working capital blocked. Once a return is verified, your money is processed back to you via instant refunds so your business cash flow never stops.
• Cash on Delivery (COD): Pay only when your stock safely reaches your shop floor.

The Wide Product Range We Offer For Retail Shops

Our catalog handles end-to-end sourcing requirements for lifestyle retail storefronts, connecting your business directly to production lines in major manufacturing clusters like Delhi, Agra, Surat, Ahmedabad, Jaipur, Ludhiana, and Mumbai.

• Wholesale Footwear Marketplace: Source the latest trends across men's, women's, and kids' collections—including formal shoes, casual sneakers, sports shoes, daily-wear slippers, sandals, and traditional juttis.
• Wholesale Clothing & Apparel: Access massive lots of high-demand items including jeans, t-shirts, formal shirts, trousers, sarees, kurtis, ethnic dress materials, and western wear.

Pan-India Supply Chain Network

Outside of our hyper-local 60-minute delivery zones, bijnis simplifies logistics with a robust pan-India logistics framework. We provide reliable doorstep delivery across more than 12,000 pin codes spanning West Bengal, Uttar Pradesh, Bihar, Maharashtra, Odisha, Assam, and beyond. Our mission is to save you travel time and logistics headaches so you can focus entirely on selling.

Meet Our Co-Founders: Sourcing Roots Coupled with Technology

Our leadership team understands the traditional Indian supply chain because they grew up witnessing its challenges firsthand. Instead of taking a purely academic approach, bijnis was built from the ground up by founders deeply connected to the manufacturing and wholesale landscape.

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  Siddharth Vij (Co-Founder & CEO): Born and raised in Agra, Siddharth grew up closely observing the inner workings, challenges, and immense potential of the footwear manufacturing sector as the son of a factory owner and exporter. His grassroots understanding of the unorganized manufacturing space serves as the driving force behind bijnis’ mission to digitize traditional factories.
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  Siddharth Rastogi (Co-Founder & CPTO): Raised in a prominent apparel wholesaling family in Lucknow, Siddharth experienced the friction of traditional B2B ecosystems early on. An economist by education and a tech enthusiast by passion, he left a corporate career at PwC to engineer the technology backend that simplifies complex wholesale operations for everyday retailers.
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  Chaitanya Rathi (Co-Founder & COO): An enthusiastic entrepreneur with a deep love for market economics, Chaitanya spearheads the business expansion and marketing strategies at bijnis. With over a decade of experience in navigating digital business models, he scales the ground operations that keep the massive supply ecosystem running smoothly.
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  Sachin Chauhan (Co-Founder, Growth & Operations): A core pillar of bijnis' foundational team, Sachin drives ground execution, growth, and supply chain logistics, ensuring that the platform seamlessly connects millions of product variants from regional manufacturing hubs straight to the retail market.

Personalized Guidance: More Than Just an App

We don't just leave you to figure it out alone. Every business on our platform gets access to dedicated Key Account Managers and Business Experts. These specialists serve as your link to the factories, guiding you on how to select quality products, calculate optimum margins, and effectively scale your storefront footprint.

Building India’s Fastest-Growing B2B Supply Ecosystem

Today, bijnis proudly serves a trusted community of over 200,000 retailers and partners with more than 2,000 manufacturing units across the country. By merging reliable supply chain innovation with digital convenience, we are redefining how the traditional wholesale ecosystem operates without any hassles of intense price negotiation or payment insecurity.

Whether you manage a standalone footwear shop or a clothing boutique, bijnis is committed to helping your business scale faster, reduce inventory risk, and maximize profitability through technology.

Grow Your Retail Business Today

Experience the convenience of digital wholesale buying. Download the official bijnis - Retailers Ki App, available on both Android and iOS devices, or explore our online marketplace today to source the latest trends directly from the factories.