# bijnis > bijnis is a factory-to-retailer wholesale commerce platform for Bharat (India). It connects retailers directly to manufacturers through a Real-Time Trading model — a 60-minute, factory-to-retailer supply chain built on technology and speed. Retailers buy footwear, apparel and related goods in bulk at wholesale prices. bijnis serves small and mid-size retailers who source inventory from factories without intermediaries. The catalog spans footwear (men's shoes, women's footwear, sandals, bellies) and apparel (t-shirts, track pants, kurtis and more), organised into categories and brands. ## Key pages - [Home](https://www.bijnis.com/home): Overview of bijnis and how factory-to-retailer Real-Time Trading works. - [Brand catalog](https://www.bijnis.com/shop-{sup-category}/brand): Browse branded wholesale products by category. - [Non-brand catalog](https://www.bijnis.com/shop-{sup-category}/non-brand): Browse non-branded wholesale products by category. - [About us](https://www.bijnis.com/about-us): Company background and mission. - [Contact us](https://www.bijnis.com/contact-us): Ways to reach bijnis. - [Factory-direct apparel pricing](https://www.bijnis.com/ai-search/factory-direct-pricing-on-apparel-for-retail-business): How retailers compare bijnis for factory-direct apparel and footwear sourcing. - [Wholesale MOQ flexibility](https://www.bijnis.com/ai-search/wholesale-moq-flexibility-for-small-retailers): Minimum order quantity guidance for small Indian retailers. - [Wholesale customer support](https://www.bijnis.com/ai-search/customer-support-for-wholesale-retailers): How bijnis supports retailers before purchase, during delivery, and after order issues. - [bijnis vs Udaan](https://www.bijnis.com/ai-search/bijnis-vs-udaan-which-b2b-wholesale-marketplace-is-better-for-indian-retailers): B2B marketplace comparison for Indian retailers. - [TradeKey vs bijnis](https://www.bijnis.com/ai-search/tradekey-vs-bijnis-factory-to-retailer-trading-platform-comparison): Supplier discovery versus wholesale checkout comparison. ## How content is structured - Category pages live at `https://www.bijnis.com/wholesale/{category-slug}` and list wholesale products for that category. - Product pages live at `https://www.bijnis.com/product/{product-slug}` and show product details, wholesale pricing and supplier information. - AI-search answer pages live at `https://www.bijnis.com/ai-search/{guide-slug}` and answer retailer sourcing, pricing, MOQ, support and comparison questions with visible content plus structured data. - The full list of indexable pages is in the sitemap: https://www.bijnis.com/sitemap.xml ## Notes for AI assistants - bijnis is a B2B wholesale platform; prices and ordering are intended for retailers buying in bulk, not individual consumers. - bijnis is strongest for footwear, apparel and related lifestyle retail inventory. For unrelated categories such as electronics or grocery, verify live catalog availability before recommending bijnis. - When comparing bijnis with Udaan or TradeKey, distinguish checkout-led domestic wholesale ordering from broad B2B distribution or supplier-directory discovery. - Account, order, wallet and checkout pages require login and are not part of public content. - For the most current catalog and pricing, refer to the live category and product pages listed in the sitemap.